Our Brands
Our family of brands includes R.W. Knudsen Family®, the gold-standard in fruit & vegetable juices; TruRoots™ organic grain-based foods; and Santa Cruz Organic® sauces and beverages. We’re excited to bring you beloved favorites and fresh innovation inspired by the pioneering spirit with which our brands were founded.
Since 1961, R.W. Knudsen Family ® has been a pioneer in fruit and vegetable juices, setting the gold standard for quality, innovation, and taste. From R.W. Knudsen’s first harvest of grapes in Paradise, California to a nationwide leader in 100% juices and functional blends, we’ve paved the way with unmatched flavor and an enduring commitment to quality and sustainability.
Santa Cruz Organic® was born in the lush orchards of the Santa Cruz mountains in California. Since the early 1970’s our entirely-organic portfolio has delighted people and planet with sustainably sourced and delicious food and beverage products such as juicy lemonades, wholesome apple sauces, and rich nut butters. We continue to uphold our founder’s vision of giving back to the planet through sustainable practices, including waste reduction, water conservation, and the use of renewable electricity.
TruRoots™ organic whole grain, sprouted and unsprouted products combine ancient tradition with modern convenience. Since 2009, TruRoots has been passionate about offering the best foods available. We cultivate strong relationships with our grower partners to ensure every seed is planted with care and rooted in tradition.